1192
School of Media and Strategic Communications
Oklahoma Association of Broadcasters, Oklahoma Broadcast Education Association, National Association of Broadcasters, Broadcast Education Association and National Public Radio. Sports Media This program, one of very few undergraduate degrees in sports media in the United States, offers students the option of concentrating in sports digital production, sports journalism, or sports information. Students pursuing an undergraduate degree in sports media from OSU receive classic hands-on training in all aspects of the industry. Depending on the area of concentration, coursework may include sports writing, play-by-play announcing, field production, and media relations. Sports media students are also challenged to put their skills to use by participating in the daily operations of Student Media at OSU including: The O'Colly, O'Colly Advertising, KXZY, Orange House, O'Cast, Bullet Broadcast and Modmuze. Sports media students also create content for OState.tv, the OSU online TV station. Students gain on-the- job experience through internships and some hold part-time jobs as campus correspondents for various publications or work for media in the Stillwater area. Students have many nationally-recognized organizations to join including the Sports Media Club, Association for Women in Sports Media and Associated Press Sports Editors. Oklahoma State University and the School of Media and Strategic Communications enjoy a special relationship with sports media throughout the country. As a major sports venue, the OSU campus is visited regularly by national and regional sports media - both print and broadcast - to cover major sporting events. These media organizations routinely utilize SMSC student workers. The 2004 debut of ESPNU was telecast from Stillwater because the campus represents classic collegiate sports, and because the network producers were able to rely on a supply of ready and trained media and strategic communications students. The sports media faculty has strong professional backgrounds in the field and offers students the solid foundation in both theory and practice that
to be the future leaders in their field. Students complete their degree with a capstone campaign course, where students integrate and apply the knowledge they gained in their undergraduate work to a single strategic communication campaign. Strategic communication students are challenged to put those skills to use by participating in the daily operations of Student Media at OSU including: The O'Colly, O'Colly Advertising, KXZY, Orange House (OSU's student-run marketing and communications firm), O'Cast, Bullet Broadcast and Modmuze. Students also create content for OState.tv, the OSU online TV station. Students gain on-the-job experience through internships and some hold part-time jobs as campus correspondents for various publications or work in the Stillwater area. The Strategic Communication program is affiliated with the American Advertising Federation, the American Academy of Advertising, the Public Relations Society of America and the Association of Women in Communication. For more information, please go to media.okstate.edu (http:// media.okstate.edu). Undergraduate Programs
• Multimedia Journalism, BA (p. 1193) • Multimedia Journalism, BS (p. 1196)
• Sports Media, BA (p. 1199) • Sports Media, BS (p. 1202)
• Strategic Communication, BA (p. 1205) • Strategic Communication, BS (p. 1207) Graduate Programs
The School of Media and Strategic Communications offers courses leading to the degree of Master of Science in mass communications. Preferred qualifications for admission to the master’s program include a bachelor’s degree in an area of mass communication with an overall grade-point average of 3.0. The Graduate Record Exam (GRE) is required. Graduates of a non-mass communication discipline may enter the Master of Science program, with the stipulation that they complete, without graduate credit, foundation courses relevant to career interests during the first year of their graduate education. Specialty tracks in media management, strategic communication management and sports media are offered. Basic emphasis is on the application of communication theories and research to the professional aspects of mass communication. Electives in the behavioral sciences or business management are encouraged. Faculty Craig Freeman, JD—Associate Professor and Director Professor: Jami Fullerton, PhD (Peggy Welch Chair in Integrated Marketing Communications); Edward Kian, PhD (Welch-Bridgewater Chair of Sports Media); John McGuire, PhD Associate Professors: Jack Hodgson, MA; Stan Ketterer, PhD; Bobbi Kay Lewis, PhD; Lori McKinnon, PhD; Ray Murray, MS; Joey Senat, PhD Assistant Professors: Mikyeung Bae, PhD; Skye Cooley, PhD; Jared Johnson, PhD; Daniel Shipka, PhD
prepare them for a variety of career paths. Strategic Communication
Employers increasingly require communication professionals to first have an understanding of the relevant audiences with whom they wish to communicate or on whose behalf they need to communicate and then choose the best communication methods, be it through the techniques currently taught in public relations or advertising or both. This requires students to have a thorough understanding of the political, social and economic systems of society. Additionally, the new media environment now requires that professionals have skills they can apply to every media platform, be it print, television, radio, or the internet. Although all students in strategic communication are required to have experience in and an understanding of all strategic communication methods, they do have a choice to specialize in either public relations or advertising. The degree in strategic communication prepares students to be professional communicators in any environment, such as counseling firms, advertising agencies, corporations, non-profit organizations, or even their own businesses. It still prepares students to write and communicate well because good writing skills remain the foundation of professional communication. It also grounds students in a thorough knowledge of gathering and analyzing data relevant to their practice and in communication management principles with an emphasis on strategic thinking. The ultimate aim of this degree is to prepare students
Clinical Associate Professor: Gina Noble, MS Clinical Assistant Professor: Hillary Speed, MS
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