Oklahoma State University

1663

School of Marketing and International Business

service. Such training will benefit not only students who upon graduation begin careers in retailing, sales or customer service, but also those who will eventually practice law, medicine or own their own business where successfully managing customer interactions forms the foundation for success. The certificate offers a range of courses to give specialized training on effective customer interaction. All required coursework fits within the structure of the marketing undergraduate degree program. Those seeking the certificate will complete 9 hours of required coursework and select another 6 hours of coursework that best fit their particular interests. International Business The international business degree is a cross-disciplinary program of study that provides a solid, broad-based foundation of business coupled with the flexibility to tailor the program to the individual students’ specific interests. International business majors can choose to focus on specific areas or regions of the world by including geography, history or political science courses complemented by study of a foreign language important in that region. International Business majors can also increase their knowledge and abilities of a specific business discipline by adding a business minor. For international business students, the world truly is their oyster. Many international business majors are interested in taking advantage of the opportunities afforded by Oklahoma State University to either study abroad or take an international internship. The Cagle Center is the Spear’s School of Business’ launching pad for taking short-term, faculty-led study abroad trips to exciting locations such as China, England, France, Greece and many other locales. OSU’s study abroad office, located in the Union, is a great place to get information about all of the long-term study opportunities available. What will surprise you is the amount of financial assistance for which you can apply. When you stop by the Cagle Center or the OSU study abroad office, make sure to ask about scholarship and grant programs that can make your dreams come true. To earn an international business degree, you will complete 120 hours of undergraduate coursework. In addition to foundational coursework in accounting, economics, finance, management, management information systems and marketing, you will have the opportunity to take 15 hours of upper-division, internationally-focused business courses. See the degree requirements for the international business major for more information. Undergraduate Programs Degree Programs • International Business, BSBA (p. 1668) • Marketing, BSBA (p. 1671) Minors • International Business (INBU), Minor (p. 1667) • Marketing (MKTG), Minor (p. 1670) Certificates • Customer Interface Excellence (CIE), Undergraduate Certificate (p. 1666) Graduate Programs The School of Marketing and International Business offers work leading to the Master of Business Administration, the Master of Business Analytics and the Doctor of Philosophy in business administration

The School of Marketing and International Business provides two quite significant majors within the Spears School of Business. One of these is marketing. This is an exciting field of study leading to a variety of job opportunities both in the private sector and in not-for-profit organizations. Also, it provides an excellent career path to top management within an organization. The second major provided by the department is international business. Almost every business has international operations or is affected by events, competitors and conditions in the global economy. This opens career opportunities in the field and prepares one for successful management within the domestic economy. Marketing Marketing is concerned with the identification of wants and needs by buyers and the development of products, distribution channels, price and communication methods to satisfy those wants and needs. The buyers may be individuals or organizations, and their buying may include products or services. Since the economic system is dependent on the ability of organizations to match resources with marketplace needs, marketing is gaining in prominence every year. A marketing graduate will likely be involved in performance and management of many traditional areas of decision-making—sales, advertising, logistics and marketing research. In addition, one frequently assists in product planning, developing marketing information systems and general management. Since these tasks are necessary for all types of organizations, employers of marketing graduates include manufacturers, banks, hospitals, retailers and not-for-profit organizations. The effective marketing manager must possess a perspective and capability that reflect a three-dimensional program of study: 1. a liberal education in the sciences, humanities, behavioral and social sciences, mathematics and communications; 2. an adequate knowledge of the major functional areas of business and 3. a high-level competency in marketing. One's liberal education is emphasized during the freshman and sophomore years. The study of the functional areas of business begins in the sophomore year and continues into the junior year. During the junior and senior years, the focus is on marketing. In addition to the introductory course that provides an overview of the field of marketing, the student takes courses in areas such as consumer behavior, promotion, sales management, services marketing, electronic commerce, marketing research, channels and international marketing. While studying marketing, one typically selects courses in other fields such as international business, management, information systems, finance, advertising and public relations to support a particular career choice within the marketing field. Certificate in Customer – Employee Interaction Interactions between frontline employees and their customers form the building blocks from which businesses are made. Many undergraduate students join organizations at entry-level positions where the focus is on customer-related activities, including sales, retail and customer