550
Marketing (MKTG)
Marketing (MKTG) MKTG 3213 Marketing (S) Prerequisites: Minimum of 45 credit hours. Description: Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Marketing General Education and other Course Attributes: Social & Behavioral Sciences MKTG 3313 Personal Marketing and Professional Development Prerequisites: MKTG 3213. Description: The purposes of this course are (1) to provide an understanding of the role of marketing as applied to the individual student and (2) to provide students basic skills necessary for a successful business career. The course will make extensive use of outside speakers (e.g. professional trainers, alumni, recruiters, professors) covering a broad range of topics. In addition, the course will have a strong experiential dimension (both within and outside the classroom). May not be used for degree credit with BADM 3113. Previously offered as MKTG 2313. Credit hours: 3 Contact hours: Lecture: 3
MKTG 3473 Professional Selling Prerequisites: MKTG 3213.
Description: Skills to understanding the professional personal selling process. Strong emphasis on the communications function of personal selling. Lecture sessions combined with experiential exercises and role playing. Credit hours: 3 Contact hours: Lecture: 3
Levels: Undergraduate Schedule types: Lecture
Department/School: Marketing MKTG 3511 Sales Practicum Prerequisites: MKTG 3213, MKTG 3513 or concurrent enrollment in MKTG 3513. Description: Students use their work experience, and other resources, to gain a practical understanding of sales marketing. Students must have a sales position (paid or volunteer) where they work at least 100 hours over the course of the semester. Credit hours: 1
Contact hours: Other: 1 Levels: Undergraduate Schedule types: Independent Study Department/School: Marketing MKTG 3513 Sales Management Prerequisites: MKTG 3213.
Description: Sales planning and control, organization of the sales department, developing territories, motivating salespersons and control over sales operations. Credit hours: 3 Contact hours: Lecture: 3
Levels: Undergraduate Schedule types: Lecture Department/School: Marketing MKTG 3323 Consumer and Market Behavior Prerequisites: MKTG 3213.
Levels: Undergraduate Schedule types: Lecture
Description: Qualitative and quantitative analyses of the behavior of consumers; a marketing consideration of the contributions of economics and the behavioral disciplines to consumer behavior. Credit hours: 3 Contact hours: Lecture: 3
Department/School: Marketing MKTG 3611 Retailing Practicum Prerequisites: MKTG 3213, MKTG 3613 or concurrent enrollment in MKTG 3613. Description: Students use their work experience, and other resources, to gain a practical understanding of Retail Marketing. Students must have a retail position (paid or volunteer) where they work at least 100 hours over the course of the semester. Credit hours: 1
Levels: Undergraduate Schedule types: Lecture
Department/School: Marketing MKTG 3333 Nonprofit Marketing Prerequisites: MKTG 3213. Description: Applied marketing knowledge with attention given to those concepts and methods used in nonprofit marketing. Credit hours: 3 Contact hours: Lecture: 3
Contact hours: Other: 1 Levels: Undergraduate Schedule types: Independent Study Department/School: Marketing MKTG 3613 Retailing Management Prerequisites: MKTG 3213.
Levels: Undergraduate Schedule types: Lecture
Description: Applied marketing knowledge, with attention given to those concepts and methods which provide the necessary foundation for a retailing manager. Credit hours: 3 Contact hours: Lecture: 3
Department/School: Marketing MKTG 3433 Promotional Strategy Prerequisites: MKTG 3213. Description: Promotional policies and techniques and their application to selling problems of the firm. Credit hours: 3 Contact hours: Lecture: 3
Levels: Undergraduate Schedule types: Lecture Department/School: Marketing
Levels: Undergraduate Schedule types: Lecture Department/School: Marketing
Powered by FlippingBook