551
Oklahoma State University
MKTG 3653 Marketing Analytics Prerequisites: MKTG 3213.
MKTG 4223 Supply Chain Management Prerequisites: MKTG 3213.
Description: Students will learn how to turn marketing data into useful information, and how to use this information to make marketing decisions. Using basic software, students will learn to identify patterns, display the patterns for useful presentation, and base managerial marketing decisions on the analysis. Tools and software are user- friendly and widely used in business. (No programming or equations are required.) Credit hours: 3 Contact hours: Lecture: 3
Description: An economic and operational analysis of the physical flow of goods and materials. A system interpretation of marketing channels. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Marketing MKTG 4263 Entrepreneurial Marketing Prerequisites: EEE 3023. MKTG 3213, and completion of business core classes or instructor permission. Description: Examination of the roles of marketing in entrepreneurial ventures and entrepreneurship in the marketing efforts of any organization. Emphasis on marketing as it relates to risk management, resource leveraging and guerrilla approaches. May not be used for degree credit with EEE 5223 or MKTG 5223. Same course as EEE 4223. Previously offered as MKTG 3263. Credit hours: 3 Contact hours: Lecture: 3
Levels: Undergraduate Schedule types: Lecture
Department/School: Marketing MKTG 3713 Sports Marketing Prerequisites: MKTG 3213, MKTG 3323 and MKTG 3433. Description: Applied marketing knowledge with attention given to those concepts and methods used in sports marketing. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Marketing MKTG 3813 Business to Business Marketing Management Prerequisites: MKTG 3213. Description: A strategic overview of the marketing of products and services to business, government and not-for-profit organizations. Credit hours: 3 Contact hours: Lecture: 3
Levels: Undergraduate Schedule types: Lecture
Department/School: Marketing MKTG 4333 Marketing Research Prerequisites: MKTG 3213 and MKTG 3323 and MSIS 2103 and MSIS 3223. Description: Basic research concepts and methods. Qualitative and quantitative tools of the market researcher. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate, Undergraduate Schedule types: Lecture
Levels: Undergraduate Schedule types: Lecture Department/School: Marketing
Department/School: Marketing MKTG 4343 Brand Marketing Prerequisites: MKTG 3213 and MKTG 3323.
MKTG 3873 Marketing or International Business Internship Prerequisites: MKTG 3213 & two other marketing classes.
Description: Students will complete an internship with a private business, NGO, or governmental organization. Students will communicate the lesson learned from this experience. Graded on a pass-fail basis. Credit hours: 3
Description: Examines the broad topic of brand marketing. Consumers, competitors, the media, and the government all focus on the brand as the basic unit of marketing. Thus some of the most important and exciting elements of modern business involve conceiving, building, and marketing the brand. Important issues such as building and measuring brand equity, brand positioning, brand names and logos, and global branding will be discussed. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Marketing MKTG 4443 Social Issues in the Marketing Environment Prerequisites: MKTG 3213. Description: Social and legislative considerations as they relate to the marketplace. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate, Undergraduate Schedule types: Lecture Department/School: Marketing
Contact hours: Other: 3 Levels: Undergraduate Schedule types: Independent Study Department/School: Marketing MKTG 3993 International Business (I)
Description: Development of international business strategy based on the integration of economic, accounting, financial, management and marketing concepts. Previously offered as BADM 3713. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Marketing General Education and other Course Attributes: International Dimension
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