552
Marketing (MKTG)
MKTG 4543 Social Media Strategies Prerequisites: MKTG 3213.
MKTG 4773 Services Marketing Prerequisites: MKTG 3213.
Description: This class will focus on ways to build brand awareness and customer loyalty on a low budget. Topics covered will be social media, blogging, events, email marketing; analytics and more. May not be used for degree credit with MKTG 5543. Credit hours: 3 Contact hours: Lecture: 3
Description: Conceptual and managerial tools for students who intend to be involved with the marketing of services. Characteristics of services, listening to customers, managing customer expectations, conceiving and creating service breakthroughs, service quality, positioning of services, managing demand and supply, creating a strategic service vision and designing a customer focused organization to create and retain customers. Credit hours: 3 Contact hours: Lecture: 3
Levels: Undergraduate Schedule types: Lecture Department/School: Marketing MKTG 4550 Problems In Marketing Prerequisites: MKTG 3213.
Levels: Undergraduate Schedule types: Lecture Department/School: Marketing MKTG 4850 Applied Marketing Studies
Description: Problems in marketing. Specific topics vary from semester to semester. Previously offered as MKTG 4433. Offered for variable credit, 1-9 credit hours, maximum of 9 credit hours. Credit hours: 1-9
Prerequisites: 12 credit hours of marketing and consent of instructor. Description: Structured internship or field project with supporting academic study. Offered for variable credit, 1-6 credit hours, maximum of 6 credit hours. Credit hours: 1-6
Contact hours: Other: 1 Levels: Undergraduate Schedule types: Independent Study Department/School: Marketing MKTG 4553 International Marketing Prerequisites: MKTG 3213.
Contact hours: Other: 1 Levels: Undergraduate Schedule types: Independent Study Department/School: Marketing MKTG 4973 New Product Development Prerequisites: MKTG 3213, MKTG 4333.
Description: The conceptual framework for marketing into and from foreign countries. The development of action-oriented strategies with emphasis on the uncontrollable factors that affect marketing decisions in an international setting. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Marketing MKTG 4683 Managerial Strategies in Marketing Prerequisites: A minimum of twelve credit hours in marketing. Description: Analysis of the marketing management decision process; marketing opportunity analysis, strategy development, planning and integration with corporate strategy. Students may not take both MKTG 4683 and MKTG 4693 for degree credit. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Marketing MKTG 4693 Marketing Strategy and Customer-Employee Interactions Prerequisites: A minimum of twelve credit hours in marketing. Description: Analysis of the marketing management decision process with respect to the customer-employee interface; management of frontline employees; marketing opportunity analysis, strategy development, planning and integration with corporate strategy. Students may not take both MKTG 4683 and MKTG 4693 for degree credit. Credit hours: 3 Contact hours: Lecture: 3
Description: The elements involved in creating and marketing a successful new product. Qualitative and quantitative methods will analyze data collected from focus groups, including surveys to test a new product concept. Credit hours: 3 Contact hours: Lecture: 3
Levels: Undergraduate Schedule types: Lecture
Department/School: Marketing MKTG 4983 Data Base Marketing Prerequisites: MKTG 3213, MKTG 3323, MSIS 2103 or consent of instructor. Description: An information-driven process to develop, test, implement, measure, and adopt customized marketing programs and strategies. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Marketing MKTG 4993 Electronic Commerce Marketing Prerequisites: MKTG 3213, MKTG 3433, MSIS 2103 or consent of instructor. Description: Digital interactive tools changing the management of markets. The development and impact of electronic commerce on business and use of interactive (electronic) marketing for building one-to- one relationship with customers. Credit hours: 3 Contact hours: Lecture: 3
Levels: Undergraduate Schedule types: Lecture Department/School: Marketing
Levels: Undergraduate Schedule types: Lecture Department/School: Marketing
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