Oklahoma State University

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MKTG 5133 Marketing Management Prerequisites: Admission to a SSB graduate program or consent of MBA director. Description: Consideration at an advanced level of the major elements of marketing from the point of view of the marketing executive. Emphasis on problem solving and decision making; using an interdisciplinary approach. Development of an integrated, comprehensive marketing strategy.. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Marketing MKTG 5213 Services Marketing Prerequisites: MKTG 5133. Description: Services and services marketing with emphasis on services research and services management. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture

MKTG 5243 Base SAS Programming for Database Marketing Prerequisites: Admission in any graduate program. Description: Learn basics of SAS programming, data manipulation in SAS environment and applications of SAS tools in the context of database marketing and business management. Class will help students prepare for Base SAS Programming and Advanced SAS Programming Certification Exam. Credit hours: 3 Contact hours: Lecture: 2 Lab: 2 Levels: Graduate Schedule types: Lab, Lecture, Combined lecture and lab Department/School: Marketing MKTG 5253 Advanced SAS Programming for Marketing Analytics Prerequisites: MKTG 5243 or consent of instructor. Description: Advanced SAS techniques to create more efficient and powerful SAS programs for analyzing marketing and business data. Extensive use of SQL, Macro along with Arrays, Hash objects and memory control within SAS environment, Helps students prepare for Advanced SAS Programming Certification Exam. Credit hours: 3 Contact hours: Lecture: 2 Lab: 2 Levels: Graduate Schedule types: Lab, Lecture, Combined lecture and lab Department/School: Marketing MKTG 5313 Marketing Research Methodology Prerequisites: MKTG 5133. Description: Research methodology applied to marketing problems. Measurement, survey research, experimentation, and statistical analysis of data. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Marketing MKTG 5333 Marketing for Nonprofit Organizations Description: Identify key challenges, and discuss how to apply fundamental marketing principles in order to solve these challenges within a wide range of nonprofit organizations. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Marketing MKTG 5443 Social Issues in Marketing Environment Description: Social and Legislative considerations as they relate to the Marketplace. Develop an understanding of fundamental social marketing concepts and theories. Enhance your critical thinking and ethical analysis related to marketing practices. Obtain hands-on experience designing a social marketing plan. Strengthen problems solving, communications, and teamwork skills. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Marketing

Department/School: Marketing MKTG 5220 Seminar in Marketing Prerequisites: MKTG 5133.

Description: Selected topics in marketing. Industrial marketing, product management, strategic marketing planning, international marketing, and services marketing. Offered for variable credit, 1-9 credit hours, maximum

of 9 credit hours. Credit hours: 1-3 Contact hours: Other: 1 Levels: Graduate Schedule types: Independent Study Department/School: Marketing MKTG 5223 Entrepreneurial Marketing

Prerequisites: Admission to MBA program or instructor permission. Description: Interplay of entrepreneurship concepts and marketing concepts, including the role of marketing in entrepreneurial ventures, and the role of entrepreneurship in a firm’s marketing efforts. Emphasis is placed on how to address the significant changes taking place in markets and the modern marketing function. May not be used for degree credit with MKTG 4263 or EEE 4223. Same course as EEE 5223. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Marketing MKTG 5233 Global Competitive Environment Prerequisites: Admission to a SSB graduate program or consent of MBA director. Description: Development of a global business strategy for the organization. Issues of highly diversified markets and business environments, global competition, financial markets, and complex organizational relationships. Same course as INTL 5233. Previously offered as MBA 5233. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Marketing