Oklahoma State University

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MKTG 5973 New Product Development Prerequisites: Acceptance into the MBA program or consent of the MBA director. Description: Elements involved in creating and selling a successful new product in a complex environment, including internal organizational and external environmental influences.. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Marketing MKTG 5983 Data Base Marketing Prerequisites: Consent of MBA, MIS/MSIS, MSTM director or assistant director or instructor. Description: Learn how to manage data, and analyze data using statistical tools such as multiple regression, ANOVA, logistic regression, etc., and frameworks/models commonly used in database marketing such as RFM, LTV, etc. An overview of basic probability concepts and statistical sampling techniques including hypothesis testing (t-tests), contingency tables and Chi-square analysis will be provided. No degree credit for students with credit in BAN 5733 and MKTG 5733. Credit hours: 3 Contact hours: Lecture: 2 Lab: 2 Levels: Graduate Schedule types: Lab, Lecture, Combined lecture and lab Department/School: Marketing MKTG 5993 Digital Business Strategy Prerequisites: Consent of MBA, or MIS/AIS or MSTM director or instructor. Description: Businesses employment of digital technologies to craft a superior and unique value proposition for its customers and strategic partners. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate, Undergraduate Schedule types: Lecture Department/School: Marketing MKTG 6100 Advanced Seminar in Marketing Prerequisites: Consent of instructor and doctoral student standing. Description: Specialized topics in marketing for doctoral students. Offered for variable credit, 1-3 credit hours, maximum of 6 credit hours. Credit hours: 1-3 Contact hours: Other: 1 Levels: Graduate Schedule types: Independent Study Department/School: Marketing

MKTG 6413 Advanced Marketing Research Prerequisites: MKTG 5983 or MKTG 5963 or consent of MBA director or MIS director or instructor. Description: Introduction to the latest empirical marketing research and advanced analytics techniques such as MANOVA, Confirmatory Factor Analysis, Cluster Analysis, Scaling Techniques, Conjoint Analysis and Structural Equation Models. No degree credit for students with credit in BAN 5763. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Marketing MKTG 6513 Seminar in Marketing Theory Prerequisites: MKTG 5133 or consent of instructor. Description: Development of an evaluation of marketing theory. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Marketing MKTG 6683 Seminar in Marketing Strategy Prerequisites: MKTG 5133 or consent of instructor. Description: Examination of a broad range of marketing management topics from a strategic perspective. Understanding of content, theory and research methods involved in the development of strategic marketing knowledge. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Marketing MKTG 6913 Measurement and Experimental Design Description: An analysis of measurement issues from both psychometric and marketing perspectives. Scale construction and validation. The design, analysis, and evaluation of marketing experiments. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Marketing

MKTG 6323 Seminar in Advanced Consumer Behavior Prerequisites: MKTG 5133 or consent of the instructor.

Description: An interdisciplinary course examining empirical and theoretical studies of the factors that influence the acquisition, consumption, and disposition of goods, services, and ideas. Analysis of the psychological, sociological, anthropological, demographic, and regulatory forces that impact consumers. Examination of research methodologies employed to conduct empirical studies of consumer behavior. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Marketing