560
Mass Communications (MC)
MC 5863 Managing Multimedia News Outlets Prerequisites: MC 2003 and graduate standing.
MC 5953 Strategic Health Communications Campaigns Prerequisites: Graduate standing.
Description: Basic issues, concepts, operational procedures and strategies associated with effectively managing media corporations. Examines management operations related to media convergence. Emphasis is placed on making ethical decisions and administrative choices in staffing and content that reflect a community's diversity. Meets with MMJ 4863. No credit for students with credit in MMJ 4863. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Media & Strategic Comm MC 5873 Sport Media Management Description: This course examines the symbolic relationship between sport and mass media from a managerial perspective. Primary emphases are placed on decision-making, leadership styles, best managerial practices, current trends, and resource allocation for sport media management in relation to the 21st Century convergence of broadcast, online, and print journalism. Key issues confronted by sport media are discussed. This course is taught fully online, with all lectures, assignments, exams, and activities completed online through D2L. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Media & Strategic Comm MC 5883 Advanced Media Management Prerequisites: Graduate standing. Description: Management concerns in four areas of mass communication practice: public relations, advertising, broadcasting and print journalism. Different emphases offered according to student demand or need. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Media & Strategic Comm
Description: The course will focus on theoretical approaches to health message design and the most effective and strategic use of traditional and new media outlets. Students also will review and discuss examples of past and current health communication campaigns in the United States and around the world. Integrating theory and practice, students will apply these concepts to design strategic communication campaigns for area health agencies and organizations. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Media & Strategic Comm
MC 5933 Theories of Persuasion Prerequisites: Graduate standing.
Description: In order to extend our understanding of Strategic Communication, it is important to study the large body of scientific research dealing with persuasion and persuasive communication. This is not a course on how to be a better persuader, but instead a study of the theories of persuasion. However by exploring the academic literature on persuasion, many strategies can be learned and used to not only make us better communicators, but also to help us resist persuasive attempts that we may encounter as citizens and consumers. Credit hours: 3 Contact hours: Lecture: 3 Levels: Graduate Schedule types: Lecture Department/School: Media & Strategic Comm
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