Oklahoma State University

759

Strategic Communication (SC) SC 2183 Introduction to Strategic Communications Prerequisites: Departmental majors only. Description: This course provides students with information and insights about strategic communications: how messages are created and framed, why we respond to messages the way we do, and how to employ communications strategies to advance organizational goals. The course will address the media, methods, functions and ethics of institutions' communication and interactions with a variety of audiences with an emphasis on public relations and advertising. Previously offered as JB 2183. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Media & Strategic Comm SC 3353 Persuasive Writing for Strategic Communicators Prerequisites: MC 2003 and MC 2023 and SC 2013 or SC 2183 with a grade of "C" or better in each; and pass proficiency review. Description: An examination of the language of persuasive communication, how persuasion works and the techniques of persuasive message strategy. Application of persuasive writing for traditional media and emerging digital media. Credit hours: 3 Contact hours: Lecture: 2 Lab: 2 Levels: Undergraduate Schedule types: Lab, Lecture, Combined lecture and lab Department/School: Media & Strategic Comm SC 3383 Strategic Communications Management and Strategies Prerequisites: MC 2003 and MC 2023 and SC 2183 with a grade of "C" or better in each; and pass proficiency review. Description: The practice and techniques of public relations as a management function in business, industry, agriculture, government, education and other fields. Course previously offered as JB 3383. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Media & Strategic Comm SC 3443 Social Media Prerequisites: MC 2003 and MC 2023 and SC 2183 with a grade of "C" or better in each; and pass proficiency review. Description: The practice and application of social media such as Facebook, MySpace, Twitter and other social networking sites to public relations practice. Credit hours: 3 Contact hours: Lecture: 3

SC 3463 Event Planning and Communication Prerequisites: MC 2003 and MC 2023 and SC 2183 with a grade of "C" or better in each or permission of instructor. Description: This course covers the fundamentals of event planning from a strategic communications perspective. Teaches a variety of aspects involved in event planning including creating a vision and strategic plan, understanding various marketing strategies, budget management, networking, conference design, and assessment. Attendance of two events outside of class are required. Credit hours: 3 Contact hours: Lecture: 3

Levels: Undergraduate Schedule types: Lecture

Department/School: Media & Strategic Comm SC 3600 Strategic Communications Internship Prerequisites: SC 3353 and SC 3753 with a grade of "C" or better in both and consent of instructor; and pass proficiency review. Description: Internship practice for qualified strategic communications students who wish creative communications experience beyond that available in the classroom. Course previously offered as JB 3600. Offered for variable credit, 1-3 credit hours, maximum of 6 credit hours. Credit hours: 1-3

Contact hours: Other: 1 Levels: Undergraduate Schedule types: Independent Study

Department/School: Media & Strategic Comm SC 3603 Copywriting and Creative Strategy Prerequisites: SC 3353 and SC 3753 with "C" or better in both; and pass proficiency review. Description: Emphasis on developing creative strategy in the context of an advertising campaign. Focus on the "Big Idea" with in-depth skills development in advertising copywriting across all media and formats. Course previously offered as JB 3603. Credit hours: 3 Contact hours: Lecture: 2 Lab: 2 Levels: Undergraduate Schedule types: Lab, Lecture, Combined lecture and lab Department/School: Media & Strategic Comm SC 3753 Graphic Design for Strategic Communication Prerequisites: MC 2003 and MC 2023, and SC 2013 or SC 2183 with a grade of "C" or better in each; and pass proficiency review. Description: An analysis and application course focused on designing elements used in strategic communication to include both traditional media and new media. Creative and practical aspects of typography, layout and design. Lab component offers hands-on instruction and skills development. Course previously offered as JB 3753. Credit hours: 3 Contact hours: Lecture: 2 Lab: 2 Levels: Undergraduate Schedule types: Lab, Lecture, Combined lecture and lab Department/School: Media & Strategic Comm

Levels: Undergraduate Schedule types: Lecture Department/School: Media & Strategic Comm