Oklahoma State University

760

Strategic Communication (SC)

SC 3953 Research Methods for Strategic Communicators Prerequisites: MC 2003 and MC 2023 and SC 2183 with a grade of "C" or better in each; and STAT 2013 or STAT 2053; and pass proficiency review. Description: Provides an overview of strategic communication research, with an emphasis on its application to the development and evaluation of the strategic communication message. Audience and media research are studied, and primary and secondary information sources are employed. Procedures for conducting a research project are outlined, and students participate in the research planning process, the gathering of primary data, and the analysis and presentation of results. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Media & Strategic Comm SC 4013 Advertising Media and Markets Prerequisites: MC 2003 and MC 2023 and SC 2183 with a grade of "C" or better in each; and pass proficiency review. Description: Introduction to the strategic use of media. Major principles of media planning and buying, audience measurement, media research, new media technology, and market segmentation. Course previously offered as JB 3013. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Media & Strategic Comm SC 4223 Media Sales and Marketing Prerequisites: MC 2003 and MC 2023 with a grade of "C" or better in both; and pass proficiency review. Description: The primary focus of this course is to learn to sell advertising time and space and gain insight into the professional sales process. Course will explore the role of sales in the marketing mix, the intricacies of the different local media available to advertisers, how to make effective sales presentations and the art of prospecting. Course previously offered as JB 4223. Credit hours: 3 Contact hours: Lecture: 3

SC 4493 Advanced Public Relations Writing Prerequisites: SC 3353 and SC 3753 with a grade of "C" or better in both; and pass proficiency review. Description: An advanced application course in creating, planning, researching, writing, editing and designing of multimedia materials used in public relations communications. Previously offered as JB 4493. Credit hours: 3 Contact hours: Lecture: 2 Lab: 2 Levels: Undergraduate Schedule types: Lab, Lecture, Combined lecture and lab Department/School: Media & Strategic Comm SC 4520 Specialized Strategic Communication Applications Prerequisites: SC 3353 and SC 3753 with a grade of "C" or better in both; and pass proficiency review. Description: Professional strategic communications at an advanced level. Strategic communications study of non-profit, corporate, agency, international and other specialized applications. Course content varies by semester. No credit for students with credit in MC 5520 during the same semester or with the same subtitle. Course previously offered as JB 4520. Offered for fixed 3 credit hours, maximum of 6 credit hours. Credit hours: 3

Contact hours: Other: 3 Levels: Undergraduate Schedule types: Independent Study

Department/School: Media & Strategic Comm SC 4603 Integrated Marketing Communication Prerequisites: MC 2003 and MC 2023; and SC 2183 or MKTG 3213 with a grade of "C" or better in each; and pass proficiency review. Description: Planning and the value of coordinating the various promotional mix elements within a communication campaign to create maximum clarity and impact. Communication elements including advertising, public relations, direct marketing and sales promotion and examine strategies for combining and integrating them into an effective campaign. Theories, models and tools to make better promotional communication decisions. No credit for students with credit in MC 5603. Course previously offered as JB 4603. Credit hours: 3 Contact hours: Lecture: 3 Levels: Undergraduate Schedule types: Lecture Department/School: Media & Strategic Comm SC 4653 Electronic Media Advertising Prerequisites: SC 2183 or MKTG 3213 with a grade of "C" or better; and pass proficiency review. Description: Introduction to the strategic use of entertainment marketing and new media in advertising. Major principles of engagement through current trends in advertising and branding via new technologies, product placement, sponsorship, and cross promotions. All types of new media and entertainment marketing will be explored and analyzed including, but not limited to, Internet advertising, product placement in film, TV and gaming, mobile marketing, and viral marketing. Course previously offered as JB 4653. Credit hours: 3 Contact hours: Lecture: 3

Levels: Undergraduate Schedule types: Lecture Department/School: Media & Strategic Comm SC 4383 Media Relations

Prerequisites: Senior standing, minimum graduation/retention GPA of 2.5. Description: Strategies for dealing with the news media. Students will gain hands-on experience in conducting media news conferences, pitching story ideas and preparing themselves and other for dealing with news media interviews. Meets with MC 5383. No credit for students with credit in MC 5383. Course previously offered as JB 4383. Credit hours: 3 Contact hours: Lecture: 3

Levels: Undergraduate Schedule types: Lecture Department/School: Media & Strategic Comm